August 06, 2010

Wave waves Goodbye!

That was quick. Last year, I had written about a new technology from Google, which was - as usual - going to change the world. The Google Wave. The unified replacement for email, IM and social networking with an immersive collaborative environment.

Apparently Google recently pulled the plug on it.

There are a number of reasons outlined in the post by Google, still more by pundits all over the interwebs. But something else struck me - the time-line. For a company that was comfortable keeping the beta tag on a core services for years, it took just 14 months before pulling the plug on something that didn't work. And that after opening it up to general use hardly 2 months ago. This seems to suggest a growing business savvy to the company, with an increasing ability to take hard decisions fast.

Combined with the rumors of Google going back on Net Neutrality, this seems to reinforce their increasingly pragmatic business outlook. And when hard business sense conflicts with philosophy, guess what wins.

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