I guess I first got the idea when NPR decided to introduce a culinary story, and referred to modern cooking methods like using foams and freezing as "scientific" cooking methods. I guess I did not understand why cooking on the stove was un-scientific. Or worse, scientific being used as a synonym for modern? Or new fangled crazy?
Close on the heels, I lost it when when someone referred to using a custom XML schema as new technology. And ETL as a brand-new capability.
So this is my attempt at helping bring a little sanity back into the use of terms like science, engineering and technology.