Andrew McAfee, author of a new book called Enterprise 2.0, spoke at an internal conference today. Very energetic persona, with an interesting pitch. And on a side note, that allowed some of us to grab a signed copy of the book for further study.
The upshot of the pitch was that the same forces that caused the shift of the web from 1.0 to 2.0 are awaiting a shot at transforming corporate information management culture. Historically, the way to think about information management in a company has been built around the structured, hierarchical approaches. Moving to tools and processes of the 2.0 web, includes a culture shift of leaving the controlled process paradigm and instead accept a more free form style, that almost required faith that it will work. Some companies that have already moved to this culture have started reaping benefits. And companies that adopt these technologies and cultural tenets stand to gain a many-fold increase in productivity.
Reading the book is, therefore, next on the agenda.
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